What is blog and its Beneifits ?

A blog is basically a type of website, like a forum or a social bookmarking site. As such it is defined by the technical aspects and features around it, and not by the content published inside it.
The features that make blogs different from other websites are:

• content is published in a chronological fashion
• content is updated regularly
• readers have the possibility to leave comments
• other blog authors can interact via trackbacks and pingbacks
• content is syndicated via RSS feeds

Keep in mind that it is the bundle of those features that should define a blog. An online forum could also offer an RSS feed for example, but that would not make it a blog.

Some of the most important benefits of having a blog for your business:

1. Boost Search Engine Optimization-Search engines love fresh content. What better way to provide frequent content than with blog posts. By blogging consistently, you give Google and other search engines new content to index and you create opportunities to plug in those all-important keywords to increase your visibility on search engine results pages (SERPS).
   
2. Develop Relationships with Potential and Existing Customers-Blogging allows you to connect with your site visitors. This can be accomplished by asking your readers questions at the end of your posts to get the conversation going or by simply allowing comments and feedback. By reviewing and responding to readers’ comments, you can create a rapport with your audience, build trust, and gain valuable insight into what your customers are looking for.
   
3. Establish Your Business as an Industry Leader-No matter how small your business is, you can build trust and clout within your industry by providing valuable, expert information in your blog posts. Over time, you become a “go to” resource for helpful, informative content, which can ultimately lead to higher customer conversion rates. This is especially important for small businesses looking to gain credibility to compete with larger companies.
   
4. Connect People to Your Brand-Blog posting allows you to show a personal side of your business that perspective and current customers won’t see through outbound marketing techniques. Blogging gives others a sense of the corporate standards, vision, and personality of your company.
   
5. Create Opportunities for Sharing-Every time you blog, you create an opportunity for your audience to share your blog with others. Whether they link to your blog post, tweet it, or email it to others, it’s free marketing and it further validates you as a credible business.